Frizz…like nails on a chalkboard, we all hate it. Simply put, frizz happens when your hair absorbs too much water (frequently from humid air) causing the cuticles to swell and rise. Then, the cortex of the hair, that gives the hair structure, also swells. The absorbed water disrupts the protein bonding necessary for bouncy curls. This is why frizzy hair has inconsistent curl patterns.